Client Results

The Creative Website Marketing team partners very closely with our customers on an ongoing basis as we focus on creating a digital strategy, identifying relevant goals, executing on deliverables, monthly management & optimization, and continual evolvement to achieve results.

SENIOR LIVING INDUSTRY

OVERVIEW

Our certified paid media team took over management of an existing Google Ads account and immediately took action on restructuring the account. We began optimizing for a higher level of lead quality, enhancing location targeting, decreasing the CPA, and using monthly reporting data to drive an ongoing digital strategy. We also provided data-driven landing page recommendations to improve conversion rates.

RESULTS

This has resulted in an increase of leads by 776% year-over-year (YoY), scheduled tours by 104% year-over-year (YoY), a 9.5% decrease in unqualified leads month-over-month (MoM), and a consistent monthly decrease in cost per conversions.




776%
LEADS YoY

 

104%
TOURS YoY

 

9.5%
UNQUALIFIED LEADS MoM

CONCESSION PRODUCTS & SUPPLY INDUSTRY

OVERVIEW

After this client’s website traffic declined in 2017, CWM began monthly digital marketing services, analyzing website analytics, providing recommendations to improve performance by channel with a main focus on organic and paid advertising through Google & Facebook.




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RESULTS

Implementing a new e-commerce website and driving quality website traffic through Google Ads and Facebook Ads campaigns, our team has increased website traffic by 41% YoY, leads by 2,100% YoY, online sales by 90,000%, and the top 10 organic keyword rankings in Google by 17% YoY.




2,100%
LEADS YoY

 

41%
WEBSITE TRAFFIC YoY

 

90,000%
Online Sales


TRANSPORTATION INDUSTRY

OVERVIEW

After a complete website overhaul, our team created a Google Ads account to focus on this client’s 5 core lines of service. CWM has utilized paid search campaigns to directly impact lead generation efforts online. Optimization tactics include choosing specific targeting methods, keyword research, ad messaging, and bid strategies.



RESULTS

This client has seen a consistent increase in lead volume of 16% month-over-month (MoM), with an average cost per lead/conversion of $12 and a 13.5% conversion rate. We also applied conversion tracking throughout the website to gain deeper insights into meaningful conversion and engagement points across all online channels (organic, direct, paid, social, referral) to make data-driven decisions with our on-going digital marketing strategy.
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16%
LEADS MoM

 

$12
COST PER CONVERSION

 

13.5%
CONVERSION RATE

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