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Small business performance marketing in motion.
Designed for small businesses
Strategy-first digital roadmap for ads, SEO & content
Partner level support with transparency guaranteed
Rated 5 out of 5 stars
Marketing today is fragmented.
Businesses struggle to connect it all
Disconnected marketing channels
Missing conversion tracking
Inefficient campaigns
Marketing led by strategy.
Execute the roadmap with ads, SEO and content
Marketing based on strategy infrastructure
Fully transparent campaign management
Human-led optimization
Before running ads or campaigns, lets build your Digital Marketing Roadmap — a clear visual strategy with step-by-step plans built around your business goals.
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Audience Mapping
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Channel Strategy
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Conversion Tracking
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Platform Recommendations
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Your Marketing Roadmap
Map audience opportunities across platforms to find where your business should show up.
Develop key customer personas
Identify your best-fit online audiences
Find opportunities to build your presence
Identify the marketing channels most likely to drive growth.
Prioritize the right marketing channels
Align channels with your business goals
Create a clear path to reach customers
Accurately tracking and measure online conversion actions that drive results.
Define key conversion goals
Track leads and customer actions
Measure what drives results
Prioritize the platforms, tools, and opportunities where your business can grow.
Select the best-fit platforms for your business
Identify paid and organic opportunities
Focus efforts where they matter most
A visual, interactive strategy roadmap that brings your priorities, campaigns, tracking, and next steps together in one place.
Customized strategy built around your goals
Prioritized campaigns and next steps
90-day plan for execution
What our customers say
Rated 5 out of 5 stars
Drew & team have done a fantastic job for our small business! Would definitely recommend Creative Website Marketing for their knowledge, friendliness and excellent communication skills.
Our company would not have made huge strides in Search Engine Marketing without the CWM team. Debbie, Drew and Samantha make for a smart, dedicated, and responsive team. They swiftly shift between strategic recommendations and daily execution tasks. I highly recommend their services.
I've been working with Drew and CWM for close to a year now. Their model makes it extremely affordable for small businesses and sole proprietorships to trial their services. After a tremendous first few months, and a terrific working partnership, we decided to grow our campaign and make CWM a cornerstone of our marketing mix.
Great experience working with the CWM team. They ensure to provide the most strategic & innovative tactics for SEO/PPC. Stay on top of all the newest Digital marketing trends. Consistent and reliable! Highly recommend to any company or business!
Drew knows his stuff! He listens to our needs and gives honest recommendations. Excellent response time and attention to detail. Highly satisfied with their service.
We can not say enough good things about working with CWM! Within a couple of months they have tweaked our ads and saving us $!
Paid Ads in Motion
Fully managed paid advertising campaigns built around your business goals — strategically planned, continuously optimized, and designed to turn your ad spend into measurable growth.
Google Ads
Meta & Instagram Ads
ChatGPT Ads
LinkedIn Ads
Microsoft Ads
Conversion Tracking
CWM Signal™ Reporting
SEO in Motion
Get your website moving—and keep it moving. SEO in Motion is a proactive, ongoing approach to search engine optimization designed to help your business get found by the right people, attract more qualified traffic, and turn searches into customers. Your SEO evolves as search changes, so your website keeps working for your business.
On-Page Optimization
Technical SEO
Keyword Strategy
Schema Markup
Local SEO
Website Structure
CWM Signal™ Reporting
Content in Motion
We create and manage the content that keeps your business visible, tells your story, and gives your audience more reasons to connect with your brand. We turn ideas into real, tangible content that brings your brand to life in the digital world. From planning to production and distribution, we keep your content moving.
Content Calendar
Brand Guideline Kit
Video & Creative
Content Distribution
Social Media Branding Templates
On-Site Photo Shoots
CWM Signal™ Reporting
A Note From The Co-Founders
We believe small businesses deserve marketing that is clear, honest, and built to make a difference. Too often, businesses are left wondering what their agency is actually doing, whether the work is delivering results, or if they're simply paying for a service that isn't the right fit. We built our approach around expert work, clear communication, and a genuine commitment to helping our clients make smarter marketing decisions.
For us, that starts with transparency. You should know what we're doing, why we're doing it, where your investment is going, and whether it's actually working. And if something isn't working, we'll tell you. Our job isn't to keep selling you marketing—it's to help you make smarter decisions about it.
We're also strategy-first. Every tactic should have a reason behind it, and good marketing requires us to keep learning, analyzing, and adapting as technology, platforms, and consumer behavior change.
And we're a small business, too. We understand the challenges, decisions, and responsibility that come with building one because we're doing it ourselves. We're passionate about helping other small businesses grow because their impact reaches far beyond what they sell—they create jobs, support their communities, and become part of the places we call home.
We're proud to build a business around doing great work, being honest about it, and treating our clients' investments like they matter—because they do.
— Drew Hill & Sam Primrose
Co-Founders
PROBLEM
The client needed a stronger digital presence that could increase visibility, attract more qualified traffic, and generate measurable growth through both SEO and paid advertising.
SOLUTION
We supported a new website launch through an integrated SEO and paid advertising strategy designed to improve search visibility, reach the right audience, and build momentum after launch.
IMPACT
Within 90 days, organic traffic increased 290% year over year, while organic keyword rankings grew from 67 to 517—a 671% increase. Paid advertising also gained significant momentum, with conversion value increasing nearly 12x over the first 13 months. Together, SEO and paid advertising created a stronger, more productive digital growth engine.
PROBLEM
The client wanted a digital marketing partner who could manage and optimize their paid and organic strategies while adapting to changing opportunities and customer behavior.
SOLUTION
We supported a digital marketing strategy across Google Ads, SEO, and LinkedIn Ads through ongoing campaign management and expanding the role digital marketing plays in driving revenue.
IMPACT
Annual revenue increased by nearly 93% year over year. Google Ads revenue grew dramatically since the start of our partnership, increasing by 67% over 12 months. As performance has scaled, we’ve expanded the Google Ads strategy to include Performance Max and Shopping campaigns to reach high-intent users and drive growth.
Transparent Pricing, Always
Strategy-First Digital Roadmap
Get a clear, strategic view of your digital marketing with a customized roadmap built around your business, audience, and goals. You’ll walk away with priorities, details, and a practical plan for moving forward. All of which is yours to keep.
The Roadmap
$495
Apply your $495 toward any Managed Service Ads, Content or SEO.
Know how to focus your marketing, reach the right audience, and make smarter decisions about what comes next.
✓ Audience Mapping
✓ Channel Strategy
✓ Platform Recommendations
✓ Conversion Strategy
✓ Priority Plan
✓ Marketing Roadmap
Paid Ads in Motion
Put your ad budget to work with fully managed campaigns designed to convert, backed by smart strategy, ongoing optimization, and expert management.
1 Platform
$950/mo
Focused paid advertising management built around one platform.
✓ 1 Ad Platform
✓ Strategy-First Roadmap
✓ Campaign Strategy
✓ Audience Targeting
✓ Conversion Tracking
✓ Ad Creative
✓ Ongoing Management
✓ Performance Reporting
📣 Ad budget required typically $1,000+/mo
Paid separately to the advertising platform.
2 Platforms
$1,650/mo
A broader paid advertising program that connects multiple platforms, audiences, and creative approaches.
✓ 2 Ad Platforms
✓ Strategy-First Roadmap
✓ Multi-Platform Strategy
✓ Expanded Audiences
✓ Conversion Tracking+
✓ Multi-Format Ad Creative
✓ Cross-Platform Management
✓ Performance Reporting
📣 Ad budget required typically $1,500+/mo
Paid separately to the advertising platform.
SEO in Motion
Choose the SEO support that fits your business today—and take the next step toward where you want to go. Start with a stronger foundation or keep building with ongoing SEO designed to grow your visibility and bring more of the right people to your website.
One-Time
$1,250
A one-time, focused SEO refresh to strengthen your website, improve search visibility, and create a foundation for growth.
✓ Strategy-First Roadmap
✓ Keyword Strategy
✓ On-Page SEO
✓ Technical SEO
✓ Content Optimization
✓ Local SEO
✓ Website Optimization
✓ SEO Implementation
Monthly
$950/mo
A managed SEO program built to improve your visibility, grow organic traffic, and keep your website moving in the right direction.
✓ Strategy-First Roadmap
✓ Fully Managed SEO
✓ Keyword Strategy
✓ Ongoing On-Page SEO
✓ Technical SEO Monitoring
✓ Ongoing content Optimization
✓ Local SEO Management
✓ Performance Reporting
Content in Motion
Your brand has a story to tell. We’ll help you turn it into consistent, engaging content that keeps your business visible and your audience connected. Choose the support that fits your business and let’s get your content moving.
One-Time
$1,450
A one-time content foundation that gives your brand the strategy, tools, and creative assets to show up consistently and confidently.
✓ Strategy-First Roadmap
✓ On-Site Photo Shoot
✓ Content Calendar
✓ Brand Guideline Kit
✓ Social Media Templates
✓ Content Pillars & Ideas
✓ Creative Assets
✓ Content Distribution Plan
Monthly
$1,800/mo
Ongoing content management that keeps your brand visible with fresh, engaging content created, managed, and distributed for you.
✓ Strategy-First Roadmap
✓ Content Strategy
✓ Monthly Content Calendar
✓ Social Media Content
✓ Content Distribution
✓ On-Site Photo Shoots
✓ Content Performance
✓ Ongoing Management
All-In-One Bundle
Put your marketing strategy into motion across paid ads, SEO, and content—all working together under one managed plan.
Everything in Motion
$3,300/mo
Full Growth Package Paid Ads + SEO + Content + Roadmap
One strategy. Three services. One team managing the pieces together.
✓ Save $400/month
✓ Strategy-First Roadmap
✓ Paid Ads in Motion — 1 Ad Platform (Add another platform for +$600/mo)
✓ SEO in Motion
✓ Content in Motion
✓ Full Funnel Strategy
✓ All Channel Performance Reporting
✓ One Monthly Investment
Book a Call in our Strategy Café ☕
Pull up a chair. Let’s talk strategy.
Grab a coffee and let’s chat about what’s working, what isn’t, and where your business could go next. We’ll bring the strategy—you bring the coffee.
What to Expect
Focused conversation about your goals
Fresh perspective on your marketing
Practical next steps
This Conversation Is For You If…
You're ready to invest in marketing
You want a marketing partner
Open to new strategic ideas
Have questions? We have answers.
Do you require contracts?
We recommend starting with a 3-month minimum, but we are very confident in our work and offer month-to-month options. Longer-term contracts benefit clients with discounted monthly management fees.
How can I quickly estimate a monthly media spend for Paid Ads?
If you want to generate leads using Google for example, you can follow this formula below. We help determine custom estimates during the set-up and onboarding process. (25 leads per month x avg CPC of $2.41) / .0375 avg CVR = $1,606
What type of communication and reporting can I expect?
You will have 24/7 access to a real-time reporting dashboard. Customized to your campaign objectives, this report will showcase key metrics and KPIs. You can expect to meet with us regularly to review campaign performance, discuss strategy, and provide recommendations for optimization. We believe in transparency and have open communication if questions or issues arise between meeting dates.
What paid ad platforms do you use?
Google Ads, Meta & Instagram Ads, ChatGPT Ads, LinkedIn Ads, and Microsoft Ads. Unsure which platform is the right fit for your advertising needs? That’s completely fine. As part of our strategy-first approach, we can recommend which platforms will be most effective based on your audience and your goals.
What landing pages will be used?
We’ve found the best results come from using relevant pages on your website, for an authentic user experience. Custom landing pages can be designed as needed. We also provide landing page recommendations and solutions to improve conversion rates, in order to get the most out of your Paid Ads campaigns as possible.
How soon can we start?
Right away. Get started online or book a strategy call today.
Do I really need SEO?
Since 93% of online experiences begin with a search engine, yes, every business website needs SEO. This channel is very powerful, as it’s the perfect way to connect and help prospects find the information they need, no matter where they are in their customer journey. Also, 47% of consumers view 3-5 pieces of content on a brand’s website before talking to someone in sales from that company, so SEO is very important for connecting prospects with your brand online.
Where do I start my SEO strategy?
The best place to start is to evaluate what keywords your site currently ranks for, so the best place to start is Google Search Console. Find the top search queries driving traffic to various URLs on your website to see what can be improved. You’ll build an actionable checklist of what to fix and how to improve your SEO performance.
What are the most important ranking factors on Google?
Google has over 200 ranking factors, but some are more essential than others. These include technical SEO, having a website speed under 3 seconds, providing a secure website, producing quality content that addresses user intent all across the customer journey, positioning your website to be an authority in your industry, domain age, depth of content with relevant internal links, and much more.
How do I choose the best keywords?
The best way to start is by understanding user intent and then finding keywords that make sense. User intent can be broken into four sections:
- Informational: Questions
- Navigational: Branded searches
- Commercial: Search terms like “best” and “top”
- Transactional: Search terms like “buy,” “price,” and “for sale”
If you currently rank for these keywords on page two in Google, targeting those terms is a great place to start optimizing to move up to page one. There are some great tools you can use for keyword research, including Google’s Keyword Planner Tool.
What's better, SEO or Paid Ads?
Effective SEO can get your website to be visible on search engines and rank higher over time, so it’s a long-term strategy that can drive relevant traffic to your site.
Paid Ads expands your visibility on search engines and social platforms, so your ad can come up on the first page, along with your organic listing. Thus, your website shows up in more places, increasing brand trust and positioning your website to win more clicks over competitors.
Can I change my plan later?
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