ROI Driven Metrics for PPC Advertising

As marketers, our biggest challenge at the beginning of a PPC marketing campaign is to [...]

How to Reach B2B Audiences Through Search

A recent survey by Clutch explored the different ways B2B audiences discover the content of [...]

The Rise of Voice Search

From checking the weather to looking up local movie times, more and more people are [...]

An Introduction to Google Analytics Intelligence

Google Analytics Intelligence is a relatively new tool used to help businesses interpret the data [...]

How To Structure Google Ads Search Campaigns

Google Ads (formerly AdWords) campaigns hold enormous potential for companies to boost their digital marketing [...]