Are Your In-House Marketing Efforts Working? Answer These 5 Questions To Find Out

1. What can a prospect find out about you from a single brand search on Google?  Open a Private Window from Safari or a New Incognito Window in Chrome, and search your company’s name on Google. Don’t include the company location or additional keywords. An incognito search will show what your customers are seeing, as […]

How to Get Google My Business Reviews Fast: Supercharge Your 5-Star Reviews!

Get 5 Star Reviews

Let’s face it. As Local Business owners, we wear so many hats, and sometimes it feels like there aren’t enough hours in the day to devote to managing online listing platforms and growing positive 5-star reviews on Google My Business or other review sites. Today’s customers expect to find and engage with your local brand […]

Is Your Local Business Taking Advantage Of The New Digital Tools Google Is Providing?

Google is providing all the right digital tools for your local business to thrive online in today’s competitive digital advertising landscape. Their most recent feature now allows businesses to post Questions & Answers on their local listing on Google. Questions & Answers on Mobile Browsers Q & A style content is not a new concept […]

How Does B2B vs B2C Marketing Compare? 3 Key Differences for Small Businesses

Comparing B2B vs B2C Marketing

There are distinct differences between how a small business should approach B2B marketing verses B2C marketing. Here are some key differences a small business can evaluate and use to jumpstart the development of a marketing plan and strategy. #1 – Syncing Marketing Touchpoints to the Sales Cycle In B2B marketing, typically there are multiple decision […]

Mobile SEO Part 2: Are You Ready For Google’s Mobile-First Index?

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Google’s answer: mobile-first index. This shift needs to be a driving factor of your mobile SEO strategy. Google’s new mobile-first index means Google will now be ranking its search listings based on the mobile version of […]