Paid Advertising, also referred to as Paid Media, Paid Search, or Pay-Per-Click (PPC), is one of the most popular forms of online advertising for businesses to effectively promote their products and services. By advertising on top platforms like Google Ads (formerly AdWords), Facebook, and Microsoft Advertising (formerly Bing Ads), your brand can utilize ad formats such as text ads, display ads, video ads, and gmail ads to reach the right people at the right time (click here to see ad examples). Additional online platforms to advertise on include LinkedIn, Instagram, Amazon, Twitter, Snapchat, and more.
The Creative Website Marketing team is able to analyze and understand your business, and choose the most relevant advertising platforms and products to maximize your ad spend budget and receive the largest ROI. We understand search intent throughout the customer journey, and continually optimize our campaigns to capture qualified prospects across the awareness, consideration, and buying stages of the sales funnel.
The new customer journey has become so much more complex with multiple devices, locations, channels and touch points, but 93% of all online experiences start with a search engine, so visibility on this channel is key.
What makes a strong account?
- Account structure including keywords, ad groups, and audience targeting
- Effective ad copy
- Landing pages designed to provide the most relevant information and convert users
- Conversion and event tracking by advertising medium [Google/Facebook/etc] and by campaign
- Monthly optimization including keyword bid adjustment, ad testing, and more
- Effective utilization of your monthly ad budget
Whether you’re new to online marketing or you oversee a million dollar ad spend budget, we have the experience and expertise to increase your brand awareness, lead generation, and online sales efforts. Connect with us today to start a conversation about digital marketing for your business.
Paid Advertising Services
Full-service account management of Google Ads including ad creation, keyword research, and ongoing optimization.
Full-service account management of Bing Ads including ad creation, keyword research, and ongoing optimization.
Full-service account management of Facebook Ads including ad creation, targeting, and ongoing optimization.
Full-service account management of LinkedIn Ads including ad creation, targeting, and ongoing optimization.
Full-service account management of YouTube Ads including ad creation, targeting, and ongoing optimization.
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