If your business doesn’t specialize in digital marketing, it can be difficult to measure whether or not your in-house advertising efforts are paying off. The following 5 questions can help you determine how effective your current online marketing strategies are, as well as offering tips & tools for boosting results.
1. What can a prospect find out about you from a single brand search on Google?
Open a Private Window from Safari or a New Incognito Window in Chrome, and search your company’s name on Google. Don’t include the company location or additional keywords. An incognito search will show what your customers are seeing, as it doesn’t take into account your computer’s search history.
Ideally, your search will include:
- Your website ranked #1 or 2 on the first page
- Your Google My Business listing
- 3 to 5 of your social media pages or other online platforms
If your brand search doesn’t produce these results, there are several possible reasons as to why:
- Your website needs an SEO boost
- Google thinks the content on your website isn’t relevant to the product or service you offer
- Your website isn’t mobile friendly (making it responsive will help)
- Your Google My Business listing isn’t claimed and optimized
- Your business isn’t on social media
- Your social media profiles are not up-to-date
When your brand is searched online, the goal is for your brand to take up the most real estate as possible on the 1st page of results.
2. How much content are you producing on a weekly basis?
Whether you’re B2B or B2C, creating lots of content can have an enormous impact on growing your online presence. Types of content to share include:
- Blogs (publish on your website, then share throughout your social media platforms)
- Company Updates
- Team Member Bios (human factor)
Take inventory of how much you’re currently producing and sharing on a weekly basis. Multiply by 4 to get your monthly total and then by 52 for a yearly total. Given that everything you share online is helping to advertise your brand, and most likely you’re using FREE platforms, are you happy with how you are utilizing social media and online platforms from a content standpoint? Take advantage!
3. What online platforms can your brand be found advertising on?
First off, make sure you’re targeting platforms where your customers can be found. Online platforms doesn’t mean just social media. It also includes Google My Business, Bing Places for Business, Yellow Pages, Better Business Bureau, Wikipedia, etc. Use the image below to determine which platforms are right for your brand.
4. Are you targeting your ideal customer profile?
If you can see demographics for the audience your brand is reaching, then you know if that audience fits your ideal customer profile or not. Within digital marketing, Google Adwords and Social Media Paid Ads are tools where you can specifically choose the demographics, audience location, and time of day you’d like to advertise to your ideal customer.
5. Can you measure your ROI?
How much money have you spent? Maybe you haven’t spent any money, but your time still has a cost associated to it. Is it measurable?
If not, let’s start a conversation to see how our team can help collaborate on your marketing efforts and increase your return on investment. Contact us here.
Creative Website Marketing is a digital marketing agency in Nashville, TN, helping businesses throughout the country execute strategic brand awareness + lead generation efforts.