An Introduction to Google Analytics Intelligence

Google Analytics Intelligence is a relatively new tool used to help businesses interpret the data collected by Google Analytics. For those unfamiliar with the tool, discover the basics of this beneficial and exciting feature below. Google Analytics Intelligence suggests questions for you to ask about your data, or you can type in your own questions. […]

The Understated Value of AdWords Campaign Structure

It’s no secret that Google AdWords campaigns hold enormous potential for companies to boost their digital marketing strategy. However, unlocking that potential can prove challenging. The key to a successful AdWords campaign can often be traced back to a factor that many overlook—campaign structure. Below, Creative Website Marketing examines the different aspects of a Google […]

3 Essential Aspects of SEO Strategy

  Search Engine Optimization (SEO), like all parts of digital marketing, continues to evolve, and it can be difficult to stay up-to-date. While many SEO strategies have grown outdated or obsolete, the following areas of focus represent 3 essential aspects of an effective SEO strategy in 2018.     SEO helps your website win the organic […]

Authenticity is in Demand

Today’s consumers tend to be wary of where they give out their money and personal information—and rightfully so. We’ve all heard news stories of companies who mishandled sensitive client information or charities that turned out to be fraudulent. Just in the past few weeks, Facebook has faced backlash for inadequately protecting user data. These events […]