Social Media has created an audience of over 5 billion users across platforms such as Facebook, YouTube, Instagram, LinkedIn, Twitter, Snapchat, and more. This means businesses and brands have the opportunity to promote their products and services, inform and educate customers, and stay in touch with their target audience from anywhere, across multiple platforms.
The ideal mix of Social Media Marketing is a combination of organic posting and paid advertising. The Creative Website Marketing team assesses your business and determines the social media platforms that are most relevant to your industry and marketing campaign goals.
Organic social media posts target the current group of followers your business or brand currently has. Depending on the engagement [likes, shares, comments, hashtags, retweets], each social media platform has their own specifically designed algorithm that helps the platform define which other users may or may not find your post interesting, helpful, or relevant. The higher the engagement, the more your post is circulated to other users who do not currently follow you, resulting in an increase in brand awareness. The challenge with attempting to build or grow your businesses social media audience using organic posts, is creating engaging and relevant content, on a consistent basis.
Paid Advertising on Social Media
Social Media platforms provide the ability to create visually engaging ads and choose a specific audience to target that you find most relevant to your business. Options include targeting by location, demographics (male, female, language, age, etc.), interests, and behaviors. More on Paid Advertising here.
Whether you’re new to online marketing or you oversee a million dollar marketing budget, we have the experience and expertise to increase your brand awareness, lead generation, and online sales efforts. Connect with us today to start a conversation about digital marketing for your business.
Social Media Services
Full-service social media management including a variation of content creation, posting, and reporting.
Full-service management of all paid advertising campaigns including set-up, ad copy, creative, and reporting.
Strategy calendar to identify and outline upcoming relevant topics to advertise on social media.
Full-service social media account set-up.
Full-service review of specified social media profiles and recommendations.
Creative content development based on the goals of the campaign.
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