Creating a Strategic Plan
Creating an effective plan is one of the most neglected aspects on online marketing. Strategic planning provides the roadmap that will get your site on track to increase online exposure, traffic, conversions and branding.
An online marketing plan can be as simple as a basic outline based on all of the discovery elements such as defined goals, market research, competitor intelligence and audit reports (if in-house information is unavailable).
Creating an online marketing plan involves a thorough understanding of business goals, internal resources, budget allocations, flexibility to test and try tactics in a timely manner (the best way to find what works for your unique business).
A customized plan is a 3 fold process.
1. Gather information and analyze
2. Discussion and get input from key staff
3. Draft a plan, present and adjust for final approval
Next steps after the report is delivered are implementation tasks which can be executed 100% in-house or engaging in ongoing consulting to assist for a successful project outcome. provides easy to follow recommendations that will increase your online visibility.
Some tactic recommendations will include traditional options such as SEO and PPC with unique opportunities that might utilize FREE high traffic listing sites, social media, network and/or sponsorship campaign suggestions (concept level), leveraging client web properties and many more "insider" expert tactics.
Share this outline in a power point
format for ease of reading and communication within your search marketing team.
1. Top 2 online competitors
2. Web Address
3. Analytic Access
4. Annual Online Marketing Budget
5. Marketing Goals
6. Audience "Persona" Summaries
7. SEM Team Skill Summaries
7. Business Goals (short and long term)
8. Marketing Plan (if available)
Starts at: $18,500
Includes 3 on-site meetings plus travel expenses
for pricing (based on market competition and site size).
We have grown client visits to a 1,000,000 per month, achieved thousands of top 10 organic Google™
rankings and increased traffic and conversions up to 22,000%. Your project success will depend on a quality team with proven experience of delivering results . . . that's the value we bring to stimulate your business.
Learn more about how Creative Website Marketing
can jump-start your Internet marketing
Our proven approach keeps working while search shifts and evolves ~ We Build Lifetime Value for Your Website
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