Search management includes the set-up and execution management of pre-defined strategic plans related to SEO, Paid placement such as Pay-per-Click (PPC) or Contextual Ads and other search support tactics like geo-targeting for local search, product feeds and leveraging online classified properties.
Current trends include a bigger shift towards behaviorial ad targeting and analytic approaches, so ads should be personalized and stats can reveal why visitors are on your site! If your main audience is generation Y, you should be looking at a mobile presence in your online toolkit.
Search Management is 2 fold:
1. Set-up and one time review for staff to manage in-house
2. Full service execution of a strategic plan or recommendations
Search management is wide reaching and should start with a testing approach to "test the waters" prior to jumping in full force. An example of this is discussed in the article below.
"A program can start off easily but can get complicated quickly. To combat this, there are advanced tactics that are, unfortunately, underused by marketers. These include A/B tests to optimize landing pages and multivariate testing for the same purpose. Only 10% of paid-search marketers are using A/B testing; just 4% are using multivariate testing."
Search Management Investment:
Set-up: $3,500 (per campaign)
Full Service PPC: Starts at $3,500 (per month, 12 month minimum)
Full Service SEO: Starts at $7,500 (per month, 12 month minimum)
Set-up: $6,500 (per campaign)
Full Service PPC: Starts at $6,000 (per month, 12 month minimum)
Full Service SEO: Starts at $10,500 (per month, 12 month minimum)
Set-up: $15,500 (per campaign)
Full Service PPC: Starts at $12,500 (per month, 12 month minimum)
Full Service SEO: Starts at $18,500 (per month, 12 month minimum)
for pricing on campaigns over 100 keywords.
We have grown client's visits to a 1,000,000 per month, achieved thousands of top 10 organic Google™
rankings and increased traffic and conversions up to 22,000%. Your project success will depend on a quality team with proven experience of delivering results . . . that's the value we bring to stimulate your business.
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Our proven approach keeps working while search shifts and evolves ~ We Build Lifetime Value for Your Website
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