In 2020, there have never been more opportunities for companies to use digital marketing to engage consumers and generate growth.
However, for many businesses, navigating the online marketing world is challenging. A lot of times, in-house marketers are pulled in so many directions, they simply don’t have the time or resources needed to make use of the numerous internet marketing tools available.
In these cases, businesses often end up asking, Should we hire a digital marketing agency?
There’s no one-size-fits-all answer to that question, but for many companies, an agency can make a big impact.
For businesses exploring this idea, here are 5 benefits of hiring a digital marketing agency.
Digital Expertise
As mentioned above, in-house marketing teams are often pulled in many different directions. They may have to handle a variety of advertising efforts like TV ads, print media, direct mail, brand management and other responsibilities in addition to digital marketing.
Because internet marketing is multifaceted and continually evolving, it’s a challenge for many businesses to learn and capitalize on all the new platforms and technologies that arise, while also managing existing campaigns.
Thus, many companies find it helpful to work with an agency that specializes in digital marketing. Employees at these agencies have the expertise needed to maximize internet marketing efforts, including budget.
It’s an agency’s job to stay at the forefront of trends such as voice search, tools like custom intent audiences, new advertising opportunities like Reddit, platform updates such as the Bing Ads rebrand, and the latest technology such as artificial intelligence and machine-learning.
Agencies also have access to specialized tools to aid in research, testing, analysis, reporting, and more. Leveraging these tools is another way an internet marketing agency can really help set your business apart from competitors.
Helpful Insights
With their expertise and ability to give digital efforts detailed attention, agencies will often identify ways to optimize campaigns and increase efficacy.
Examples of these insights include opportunities to:
- Reach more of your target audience
- Reduce wasted media spend
- Increase qualified leads
- Automate processes
- Inform decisions with data
- Capitalize on artificial intelligence
Recommendations and insights can help businesses refine their campaigns, spend money wisely, and reach audiences more effectively.
Measurable Results
A huge benefit of hiring a digital marketing agency is the ability to see measurable results. Using tracking, analytics and reporting, digital marketing companies can monitor their efforts and evaluate performance.
In addition to basic metrics like ad clicks and cost-per-click (CPC), agencies can track specific user actions and key performance indicators (KPIs) based on your company’s goals.
Tools like Google Tag Manager enable agencies to track phone calls, form submissions, website clicks and more that result from digital marketing efforts. Furthermore, Google Analytics provides metrics like bounce rate and session duration that measure user behavior and engagement.
Reporting tools such as Google Data Studio allow agencies to transform the complex data they’ve collected into visual, easy-to-understand reports. Ideally, the agency will be willing to walk through the report with you or summarize the results if needed.
How are these reports helpful to your business? Reporting helps identify which strategies are working well and which have opportunities for improvement. This not only holds the agency accountable but gives your business the data it needs to inform future decisions.
Examples of using data to inform decisions:
If your quarterly report shows Facebook ads are driving more form conversions at a lower cost than your ads on Twitter, you may choose to re-allocate some of your budget from Twitter to Facebook.
Your Google search ads are driving a large volume of mobile users to your website, but they’re converting at a lower rate than on desktop. You may need to check your mobile site speed or optimize your mobile landing page to drive conversions.
With measurable results, businesses can see the impact of their online marketing efforts and let that data guide their actions going forward. This helps companies be as strategic and efficient as possible. Therefore, this is a tremendous benefit of working with a digital marketing agency.
Frees Up Your Time
Digital marketing is complex. It takes time to learn different online tools, time to utilize different media platforms, and time to manage a variety of campaigns. When businesses are juggling numerous responsibilities, effectively executing digital marketing efforts can be a challenge.
Content creation, SEO, Google My Business listings, social media posts, A/B testing, Google Ads account management… All of these things are important, but they take time– especially to do them well.
When a company outsources its digital marketing activities to an agency, therefore, it frees up a significant amount of time for its employees.
As a result, in-house marketing teams will have more time to focus on other tasks and projects. This opens up opportunities for increased productivity not only on the digital side but in other aspects of your business as well.
Strategy-Driven Approach
Effective digital marketing agencies use strategy to craft their approach. What exactly does that mean?
It means that the agency first and foremost identifies your company’s goals. They examine what’s currently working, what’s not, and which services they can offer to help you meet your objectives.
Rather than taking a cookie-cutter approach, high-quality agencies will cultivate a customized strategy that’s based around you. When an agency puts your needs at the center of what they do, you’ve likely found a good fit.
A strong strategy lays the foundation for everything else. The services you receive from the agency will be purposeful and intentional, driven by achieving your goals.
All of the factors listed above help agencies execute strong, strategic digital marketing efforts to help maximize your resources and meet your unique goals.
Interested in learning more about digital marketing services? Contact Creative Website Marketing today!
Creative Website Marketing is a digital marketing agency in Nashville, TN, helping businesses throughout the country execute strategic brand awareness + lead generation efforts.
Great way of presenting this information. Honest and straightforward, while still effectively arguing for why so many businesses out there would benefit from a digital marketing agency. Likewise, I think more business owners will have to depend on digital marketing for the very survival of their company.
Thanks, Miriam! Totally agree with your thought that digital marketing is becoming more essential for businesses. As technology becomes more integrated with our everyday lives, digital marketing is a key way to reach consumers. Great point!
I appreciate you talking about the benefits of hiring a digital marketing company because I didn’t realize how helpful it can be. You make a great point that they will provide you with the best technology and marketing strategies. My dad is a small business owner, and I believe it could be helpful for him to have a company handle his online marketing needs to save him time and stress.
Thank you, Eli! We agree that agencies can help save time & stress for businesses, especially when people handle many different roles & responsibilities like a lot of small business owners do. Feel free to reach out to us if there is anything we can help with. Appreciate your feedback!
My husband and I are starting a business, so I wanted tips on outsourcing help! I didn’t know a digital marketing team has the expertise to stay on top of trends on popular platforms, so your online presence can grow and be seen by more consumers. I’ll have to keep that in mind and find an agency that fits our budget, thanks to this post.
Thanks for your comment, Sarah! Best of luck with your business, and feel free to reach out if we can help with any of your digital needs!
I found it very interesting when you said that marketing agencies will often identify ways to optimize campaigns and increase efficacy. My boss spends much time figuring out what can he do to bring more sales and income to his company. Thanks for the information about how digital marketing can help reach more of your target audience.
Thanks for your feedback, Derek!
Thank you for explaining that digital marketing agencies can save you so much time and stress. The fact that they can make your website look great and help you to reach your audience is a huge benefit. I think it would be nice to also see measurable results because a marketing agency can provide analytics and improvements to your online marketing.
Thanks, Rosie! I agree – using analytics & data to inform decision making can make a big difference in digital marketing efforts. Appreciate your feedback!
I liked that you mentioned an online marketing agency will identify your company’s goals. My husband and I are looking for advice to help his company reach more people. I will let him know about the benefits of hiring an online marketing agency to help him.
Thanks, Ellie! Feel free to reach out to us here with any questions or for some advice- we’re happy to help!
My sister is planning to have her own online retail business and she’s been advised regarding the importance of digital marketing. It’s a great thing that you elaborated that digital marketing can reach more target audience and inform decisions with data. Also, it would definitely provide measurable results.
Thanks for your feedback, Rachel!
Hi Samantha, thank you for sharing this information. A Digital Marketing Agency is someone who can market your business a lot better than you. They know about the market strategies and competitions which are changing by time. This guide is very helpful. Keep sharing content like this.
Glad you found this helpful, thank you for your comment!
I agree with what you write about digital marketing being complex, and it takes time to learn all the platforms and tricks. I would think a business could benefit from hiring well-informed, experienced digital marketing experts. I imagine those can be hard to find without recruiters or other help tho.
That’s a good point, Greta. Whether you find them by researching online, a word-of-mouth referral, or a recruiter, it’s so important to find an agency you can trust. Thanks for your comment!
Thanks, Samantha…
I appreciate your insight regarding the importance of hiring an agency while conducting a digital marketing campaign.
Skilled and experienced professionals have in-depth knowledge in such fields and could help a lot to enhance the exposure.
So, small and medium scale businesses should do some research on the internet to find such professionals to make the campaign more effective.
Completely agree – thanks, Liam!
You made a great point about how digital marketing can be complex and how hiring an agency can help free up your time. My husband owns a small retail business and wants to start marketing online in addition to the marketing he has now. We will keep these tips in mind as we search for a professional that can help us out.
Thank you Vivian!
Lovely blog! you’ve really highlighted some of the major benefits! They really do show you measurable results, when I started working with this SEO agency called Searchberg, I had little to no traffic on my website and you could literally see that trend change as time went on.
Thanks for your comment, Heather!
It’s good that you point out that a digital marketing company can benefit your business by helping you reach your potential customers. I want to start a small business, so I’m considering hiring a digital marketing company to help me with that. I’m going to look for a good digital marketing company in my area to hire.
Research has shown the number of people shopping online is increasing day by day. There is a wide range of digital marketing tactics that businesses can implement to reach and engage their target customers. When compared to traditional marketing, these digital marketing strategies are proven to be cost-efficient and measurable. Hiring a digital marketing agency to carry out the tasks is the best option so you, as a business owner, can continue to do what you do best.
Thank you for sharing this blog. Many at times startups like brandradiator look for some genuine tips and suggestions related to the potential customers and their requirement. Your blog has really helped us to think from the client’s perspective also.
Thanks for sharing this blog, I really appreciate your efforts put into this blog. It is very informative and knowledgeable.
This article is very informative and persuasive about the importance of having a strategy for digital marketing. It explains the 10 reasons why you need a strategy, such as setting clear goals, reaching the right audience, staying ahead of the competition, measuring your results, and more. I have also written an article about Fiverr.
https://brightwithus.com/10-reasons-you-need-a-strategy-for-digital-marketing/
Thanks for sharing the informative article