Two things our team at Creative Website Marketing do extremely well are helping companies increase their brand awareness and lead generation efforts. We utilize digital marketing techniques to execute these objectives, and believe a digital strategy can be effective for 99% of all businesses. Chances are, you fall into that category. Are you taking advantage of everything digital marketing has to offer?
Not sure of the impact increasing your digital presence can have? Check out these stats to determine if you are missing out on opportunities to generate more business online.
Conversion Rate Optimization (CRO): According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them. It’s key to put yourself in your prospects shoes and test all of your landing pages, ongoing A/B testing should be part of your online marketing strategy to maximize your investment in Digital marketing .
Organic Search: 71% of B2B researchers start their research with a generic search, according to Google. Google receives about 3.5 billion search queries a day, of those 500 million are new or about 15% a day, so continued optimization and keyword research is key for a healthy organic strategy.
Pay-Per-Click (PPC): Clicks on paid search listings beat out organic clicks by an approximately 2:1 margin for keywords with high commercial intent in the US, according to WordStream. 64.6% of people click on Google ads when they are looking to buy an item online, so a strong paid search strategy is highly important if you are trying to sell a product or generate leads for an offline purchase.
Content Strategy: According to a recent Demand Gen Report, 96% of B2B buyers want content with more input from industry thought leaders. Also, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Whether you have a B2B or B2C business, you should have a solid content strategy to connect with your prospects all across their buyer journey to win more customers.
Social Media: 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses, according to Social Media Examiner. An engaging social media strategy can increase brand awareness for your business and strength brand loyalty, creating more long term and repeat customers.
Mobile Search: Business Insider recent reported that Google drives 95% of all paid search ad clicks on mobile. Also, 55.79% of Google searches take place on mobile devices compared to 44.21% on computers. These mobile search trends clearly show that people are searching more often on their mobile devices and that paid search ads can get your business in front of more potential customers in today’s mobile world.
Marketing Analytics: Hubspot recently shared that 72% of organizations that calculate ROI say their marketing strategy is effective. As data collection and analysis advances, marketers will be able to show more ROI on trackable Digital marketing efforts to help guide their businesses to invest in the right channels that produce desired results.
Local SEO: Google reported recently that 28% of searches for something nearby result in a purchase and 78% of local-mobile searches result in offline purchases, according to Search Engine Land. WordStream recently stated that 72% of consumers who did a local search visited a store within five miles. These trends confirm that developing a Local SEO strategy has never been more important to drive online and offline purchases and as well as foot traffic.
Marketing Automation: This year, HubSpot stated that 70% of marketers say converting leads is their top priority. Also nearly 70% of businesses are using a marketing automation platform or are currently implementing one. Savvy marketers appear to be utilizing technology to strengthen their Digital strategy to drive real business results, making marketing automation a key tool in developing an overall marketing plan.
Want to learn more about what this means for your business? Let’s start a conversation. We’ll provide a Free Digital Audit for your brand and help you understand why ‘digital’ is worth taking advantage of. Contact us through our website here and we’ll be in touch shortly!
— The Creative Website Marketing Team